3/1/2024 0 Comments Tidal pool beancounter proPlease share, repost, comment - I think our fellow marketers need to learn this. Yes, I'm biased because I'm featured on this episode, but I think it's a great conversation that's worth a listen. B2B doesn't have to mean stale and boring facts and figures just like B2C doesn't have to be about jumping on an overplayed meme just because everyone else is doing it. What do you, as an individual, respond to on #SocialMedia? Things that make you laugh, cry, and relate. You need to have "content rizz" to bring your audience along with you. They want you to make your content personal. And all humans respond to the same things. The audiences are different, yes, but they're still human. Honestly, I think we should change the key word "authentic" to "empathetic" - because that's the kind of content that really moves people.ī2B? B2C? I'll probably die on this hill, but that shouldn't change how you create and produce content. Susan Lindner on her The Innovation Storytellers Show.To have content that resonates and closes this gap, it needs to have rizz (for the non-GenZ among us, it means "denoting style, charm, or attractiveness, particularly in the context of attracting a romantic partner" - and in this case, we're "romancing" our audience.) ![]() But you can be real and still not connect with an audience - ie: posting about boring data - thus, the gap between our content and our audience. My thoughts are that these are related when creating content in 2024, and related to your #SocialMediaMarketing (and honestly, #BrandMarketing in general.) Stay with me.ĭata from Statista indicates that 90% marketers THINK we're creating authentic content, but 50% our audiences don't think we are. And Oxford just declared " #rizz" its word of the year. Miriam Webster just named " #authentic" its word of the year. Taylor Swift Is TIME's 2023 Person of the Year PS: shout out to the Time author Sam Lanksy, also a master narrator. I'm definitely not T.S., but I can weave a mean narrative, and maybe sing you a bar or two □. You want FANS not FOLLOWERS.Īlso, this #Storyteller is #OpenToWork. ![]() "But there’s only one question.” Here, she adopts a booming voice. “Are you not entertained?” <- THAT'S THE GOAL. You don't have to like her, but if you can't respect her, well, that's on you (and she doesn't care.) She made more money for Glendale, Arizona businesses than the Super Bowl did at the same stadium. She prompted a freakin' Senate hearing because of Ticketmaster. Learn from the masssssssster □.Īnd if you want to know if it's working? Read the article. One of the best ways to learn empathy with your audience is to learn storytelling. She is the "master storyteller of the modern era." You don't have to be a pop star, you just need to bring your audience along with you and not put them to sleep. Think that's going to break through and make a thumb stop? Spoiler alert: no. Not your story, but theirs, reflected back at them.īoring #SocialMedia posts with quote graphics, data dumps, AI-generated blah imagery. When I listen to her songs, I think about what I’ve been through-not what she’s been through.” <- This is what you want your audience to feel when they see your content. "“She’s so good at making her personal experience relate to millions of people. She is "vulnerable and triumphant, playful and sad-but the intimacy of her songcraft is front and center." That's the kind of relationship your brand's audience is begging you for. ![]() (Listen to any of her lyrics - her songwriting does the exact same thing in the exact same way.) Things that bring you into her world (that's #empathy at work.) Vivid imagery in your head through details. What's it include? Things that make you feel. SHOW DON'T TELL <- the author details the narrative structure. It takes her only about 30 seconds to recount this, but those 30 seconds contain an entire narrative world."ģ0 SECONDS <- not 10 minutes, not a scrolling blog post - the time of a TikTok video. There are high stakes at the outset there are details, vivid and sensory there’s a twist that flips the action on its head and there’s a happy ending for its hero. ![]() "I’m struck by how satisfying the story is. "Taylor Swift is telling me a story, and when Taylor Swift tells you a story, you listen, because you know it’s going to be good-not only because she’s had an extraordinary life, but because she’s an extraordinary storyteller."ĮXTRAORDINARY STORYTELLER <- that's what you need to be. Marketers: Think Taylor Swift can't teach you a thing or two? Have you read her Time Person of the Year interview? Allow me to □ ssssssshow you □.
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